Italy’s leading LGBTQ+ tour specialist, Quiiky Tours has developed a new “House of Gucci” tour, which takes guests to the film’s iconic locations, from Milan to Lake Como.

The popularity of Ridley Scott’s 2021 film – a decadent crime drama based on the real life of the family behind the famous Italian fashion empire – has inspired tourists to visit some of its filming locations (and where the real events took place). took place) in the person.


Now that Italy has eliminated all of its COVID-related entry requirements and summer travel is in full swing, the tour operator is offering history buffs and movie buffs a full-day, guide-led tour English speaker, visiting the locations featured in Milan’s sensational murder-for-hire at Lake Como.

“The great buzz surrounding the ‘House of Gucci’ biopic inspired us to create this unique tour,” said Alessio Virgili, co-founder and CEO of Sonders & Beach, the parent company of Quiiky Tours. He continued, “What sets Quiiky apart from other tour operators is that we are a true LBGTQ+ company based in Italy. Beyond the tours, we offer our clients a comprehensive network of gay-friendly suppliers, hotels and community organizations in Italy that allow them to enjoy a fully supportive and inclusive environment throughout their visit.

Tour prices start at $295 and include entrance fees and round-trip train transport between Milan and Lake Como, the fictional location of the Gucci family’s lavish villa and an idyllic location that celebrities like George Clooney, Donatella Versace and Madonna currently live there. Alternatively, customers can request to travel between the two areas by private transfer at an additional cost.

The Galleria Vittorio Emanuele II shopping arcade in Milan. (Photo via scaliger/iStock/Getty Images Plus)

Beginning in Milan’s oldest active shopping arcade, Galleria Vittorio Emanuele II, the tour continues to Piazza Scala and the Fashion District, all sets featured in the film. Next, guests visit Milan Central Station and Via Vittor Pisani, an avenue that doubled as the streets of New York in some movie scenes.

Next, visitors discover the Villa Necchi Campiglio, which served as the setting for Rodolfo Gucci’s (Jeremy Irons) studio in the film. Built in 1935 by the Necchi-Campiglio family, the residence has since been transformed into a museum, and is still surrounded by a private garden, swimming pool and tennis court. Considered an architectural gem, the villa has retained all of its original furnishings and interiors, as well as its art collection containing several masterpieces.

The itinerary for the Milan portion of the tour also includes visits to Il Salumaio restaurant in the courtyard of Plazzo Bagatti Valsecchi, where film stars Lady Gaga and Adam Driver ate an on-screen meal. Guests can also visit the Church of San Sepolcro, where the real Maurizio Gucci and Patrizia Reggiani were married in 1972; and Via Palestro 20, where fashion house Gucci was headquartered and the site where Maurizio was shot dead in 1995.

Lake Como, Italy
Lake Como, Italy. (Photo by Lauren Breedlove)

The final stop on the “House of Gucci” tour takes visitors to Villa Balbiano, the largest private residence on the western shore of Italy’s famed Lake Como, an opulent palace built by Cardinal Tolomeo Gallio in the 16th century. This historic location served as the film set for Maurizio’s birthday celebration, launched by his uncle Aldo (Al Pacino). The highlights of this prestigious venue include its magnificent art collections, sumptuous furnishings and extraordinary lake views.

Lake Como is widely recognized as one of the most magnificent places in the world, rich in natural beauty and full of elegant villas, churches and other historic buildings. Incidentally, Quiiky can also help organize weddings and other celebrations and special events in the area, upon request. Tour participants can also choose to spend the night here at the legendary Villa Balbiano for an additional fee.

For more information, visit