While shoppers across the country should be lining up in droves to close Black Friday deals, in Palm Beach, the day after Thanksgiving isn’t that kind of shopping day. Even in places where retailers are offering discounts, promotions started at the start of the month and have continued in many cases.

“Black Friday isn’t something typically associated with island shopping as it focuses more on great deals and huge price cut offers. I can’t imagine anyone standing in line except for the annual Stubbs & Wootton Spring Sale, ”said Laurel Baker, Executive Director of the Palm Beach Chamber of Commerce.

That said, a few Palm Beach retailers are running promotions related to Black Friday, which is expected to be a popular shopping day, as more people enjoy resuming their normal shopping habits despite lingering concerns over COVID-19.

Saks Fifth Avenue reports that it will be extending its regular Friday hours from noon to 6 p.m. to 8 a.m. to 6 p.m. on Black Friday and is expected to be open from 10 a.m. at 7 p.m. in December. The store will have the same sales as the company nationwide, on items ranging from sunglasses to handbags and more. Discounts began on November 20 and will continue throughout the New Year.

Dr Richard Lynn, president of the Palm Beach Midtown Business Association, said he was unaware of any retail stores with sales associated with Black Friday or Small Business Saturday except for his wife’s Salon Margrit and Spa. Margrit Bessenroth and the shop attached to the salon, Abby is on the island. The Salon and Boutique at 165 Brazilian Avenue will be offering 20% ​​off all services, products, merchandise and clothing on both days.

Lilly Pulitzer, 240 Worth Ave., will be giving away a gift with purchase on Black Friday, as is often the case throughout the year, but the selection of gifts will be kept under wraps until then, a seller said.

Discount or not, the weekend should be busy for traders as sales started to increase in November.

“November has been a very good month,” said Jeff Jacobus, owner of Classic Bookshop, 310 S. County Road. “It’s a good introduction to Thanksgiving. “

Business is on par with pre-COVID 2018 and 2019 and maybe a little early, Jacobus said. Book dedications that had been canceled during the height of COVID have resumed at the Society of the Four Arts and other venues.

Merchants expect nationwide record sales from Thanksgiving Day to Cyber ​​Monday this year, even as consumers have continued the trend of starting holiday shopping earlier, according to an annual survey released on the 17th. November by the National Retail Federation and Prosper Insights & Analytics.

“Black Friday stopped being a one-day event years ago, and this year some consumers started shopping for Christmas as early as Halloween. NRF encourages consumers to buy safely and buy early, but retailers are confident that they have enough inventory in stock to meet demand, ”said Matthew Shay, President and CEO of NRF.

The NRF predicts that nearly 2 million more people than last year will shop between Thanksgiving Day and Cyber ​​Monday across the country. He predicts that 2021 sales will hit a record high of $ 843.3 billion to $ 859 billion, an increase of 8.5% to 10.5% from 2020.

Michael Maus, treasurer of the Worth Avenue Association and owner of Maus & Hoffman, 312 Worth Ave., said: “Combined with the increased influx of people at the start of the season, you have a general awareness of the issues in the chain. supply in the world, which has people shopping for Christmas earlier.

Maus & Hoffman sources most of their merchandise directly, giving them greater control over their supply chain, and have experienced little disruption, Maus said.

“But there are cases where customs take longer to clear customs, especially for some of our exotic skin products like alligator belts and shoes from Italy, for example,” Maus said. . “It wasn’t much of a problem last year, as demand was only starting to decline. At the moment, he is firing on all the cylinders. We stay ahead of the game and have a lot of great products on our shelves, but it doesn’t come without a lot of effort.

The cold fronts at the start of the season are pushing people to shop and eat earlier than usual, and lightweight Scottish cashmere sweaters from Maus & Hoffman are selling well, Maus said.

“So many events were delayed or canceled last season, we’re still working on the backlog of those,” Maus said. “If you need a tuxedo for New Years Eve or an upcoming charity event, don’t wait.”